A New York-born design director, currently leading the design team at GIPHY, the gif app. I turn complex ideas into crisp and confident visuals through product, brand, graphic, & motion design.

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GIPHY Ads

GIPHY Ads are branded GIFs & Stickers meant to be shared. Instead of interrupting users, the ads are the content, natively embedded into search and trending surfaces across a network of over a billion people daily. The best GIPHY Ads are tied to intent, placing brands directly into the moments people search, feel, & express emotion.

To make this possible, we had to build a system that didn’t exist: one that maps intent-driven search queries to branded creative, delivered natively within GIF results. I led the development of GIPHY’s ad server and the broader ads suite, defining everything from the ad products themselves to the intricate tools used to rank and display them. The core challenge was translating a fundamentally unique ad model into a scalable and intuitive product, designed for sales + ad ops to actually run a business. The result was an end to end platform that operationalized GIPHY Ads, making $10M ARR in the first year and much more since then.

NYC
Jan 2024 - April 2026

Defined GIPHY’s Ad Products Suite
Designed GIPHY’s Ad Server
Managed Ad-Tech Team of 7
Created custom GIFs for Brands
Owned Sales Pitch Material