A New York-born design director, currently leading the design team at GIPHY, the gif app. I turn complex ideas into crisp and confident visuals through product, brand, graphic, & motion design.

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Tapslash SDK

Tapslash is a cross platform SDK that allowed developers to embed lightweight “Services” directly into their own apps. Originally evolving from a custom mobile keyboard experiment, the product became a scalable SDK ecosystem used by companies like Bumble, Tinder, MeetMe, and Signal. I led the product strategy, platform architecture, and experience design for both the SDK and its enterprise management tools. The platform later evolved into the foundation for the GIPHY SDK following acquisition. This project shaped my approach to systems thinking, platform design, and scalable product ecosystems.

NYC
April 2016 - April 2020

Platform Strategy and Ecosystem Design
UX for the Tapslash SDK
Systems & Visual Design for the Tapslash Admin Panel
Landing & Sales websites + marketing material
Led design of the GIPHY SDK after aquisition